Swenco engages new sales representation for European market

A new representation agreement in Europe will boost sales of a product line developed by Swenco Limited, a Canadian manufacturer of components for safety footwear.

Swenco has named Paul Bowkett as its sales representative in Europe, responsible for attracting more business and retail customers on the continent to Swenco’s Steel-Flex-branded products.

Based in the United Kingdom, Paul has almost 20 years’ experience in the technical-footwear business, and brings strong sales, marketing and compliance connections to his role with Swenco.

 “To work with somebody of Paul’s experience is a great opportunity for us,” said Matthew Rowlands, Assistant General Manager of Swenco Limited. “He will help raise the profile of our Steel-Flex brand and associate it closely in Europe with injury prevention at work and at home." 

Swenco’s Steel-Flex Steel Toe Overshoe fits over conventional footwear to protect the feet of occasional visitors to industrial settings. The Steel-Flex insole is a puncture-resistant insert for industrial, casual and recreational footwear. The insole earned an award last year from a leading U.S. magazine for anglers.

"In Europe right now, we are on a journey of continued growth in the light-industrial and service sectors, within which the Steel-Flex Steel Toe Overshoe and Steel-Flex Puncture Resistant insole products work really well,” Bowkett said.

"The product line is innovative, and solves problems for people in the workplace, and for those responsible for protecting them.”